LinkedIn is developing its own poll option for posts, which would give users the capacity to clarify the queries of their LinkedIn followers in every possible way. This could prove out to be great push for LinkedIn in its business.
According to reverse engineering expert Jane Manchun Wong, the new poll option would be made available within the post composer options. The users would be able to add a question, then include up to four possible answers to choose from. The poll duration can be managed accordingly and can be posted as a regular LinkedIn update. Since, this option is not widely available as yet LinkedIn does have a range of LinkedIn Help pages covering polls, as a sample to explain the idea of how the option will work. The point to be noted is that the polls will be available by desktop and mobile apps, and polls will also be available within groups with some limitations on which group admins would be able to view the poll results, as it used to be in past. This would help to gather relevant feedback from group members. It shall also provide a means for brands to query their audiences on the platform, and for individuals to post their questions. Though, there is no official statement made by LinkedIn as to if/when polls will be made available to all users.
In addition to this, it has come into notice that LinkedIn is testing a new hashtag ‘presentation mode’, which would showcase the broader conversation attached to a specific hashtag on the platform in full-screen format.
The new option would be made available from the specific hashtag feed on desktop. Further, it would then be presented with a full-screen feed of posts using that tag, which kind of looks like TweetDeck.
It can prove out to be a handy tool for personal tracking of relevant conversations and potential opportunities served by LinkedIn.
Here, the intergral purpose can be as a presentation tool at an event where people can be encourages to engage with a certain hashtag on LinkedIn in order to be a part of the broader conversation. Particularly, it can be beneficial for professional meet-ups or conferences where event-specific tag can be created, then presented this feed on a large screen to centralise the reach for LinkedIn and earn increased engagement from such conversation.
LinkedIn has recently made its Events tools available to all, and this could be a catalyst to make events more of a focus for the platform. It could also be useful within offices and teams to help keep track of trending discussions.
Interestingly, LinkedIn is testing a new image cropping tool on desktop that gives more control to its user when posting visuals on the web. Last year, LinkedIn added a range of image editing and tagging option in the mobile app and now, it is bringing the same to desktop, providing more ways to customize the post presentation.
The updates and options shall soon be available and this can prove out beneficial for many marketers.