YouTube is trying to work upon a new tool to enable publishers add paying subscribers to their
publications through their YouTube channels. This can provide a way for Youtube to support the news
“YouTube is developing a tool for news publishers to sell subscriptions to their owned-and-operated
digital properties through their YouTube channels, according to publishers that have been briefed on the
matter. YouTube has told publishers as recently as April that it plans to begin testing the subscription
sales tool by the end of this year”, as reported by Digiday.
YouTube struggled in maintaining the connections with traditional publishers, and now online platforms
have overthrown them by taking a huge share of publishing ad revenue by using the contents of the
traditional providers. Google and Facebook have also been criticized for the same reason. The Australian
Government passed a new regulation recently which shall force Google and Facebook to compensate
publishers when they display their content on their platforms.
This strategy has been carried out by various countries have tried similar regulation of the online news
ecosystem, but they failed in doing so. The Australian experiment shall be intriguing out for which the
draft code is due in July for the new laws. This new measure from YouTube can be seen as a compromise
that shall help it come to a more effective and dual beneficiary agreement among the publishers and
Google clearly refused to pay for news content whenever such regulations were been proposed in the
past. Google believes that it provides traffic to these sites so it shrugs off to pay in order to help guide
people to them. Thus, in past negotiations, Google clearly removed those publications which don’t agree
to its usage guidelines from its index, and thus both sides lose out.
Google can establish more effective and efficient compromises without the damaging stand-offs if it
builds more inclusive, mutually beneficial processes and help news organizations.
Since YouTube is one of the most known catalysts to carry news engagement over the engagement.
Every month, it add up to more than 2 billion users. Along with this, YouTube is claimed to be
the second-most referred to social media platform for news content after Facebook.
Publishers maintain a hold on YouTube in order to maximize their connection with their audiences. It
also reflects struggles of monetization for news publishers, as advertisers are hesitant to place their ads
along with some news content which can lead to cases of unintended association and offensive or
YouTube is thus benefiting by creating opportunities for alternate revenue generation. This may help
in operating and bonding better relationships of the groups.
Till yet, YouTube hasn’t made an official statement on the option, but negotiations over revenue-sharing
shall soon turn up the volume of its announcement.
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