“The app automatically creates a connection between the individual store and Pinterest, so the
merchant doesn’t need to edit code or add development resources, making it seamless for businesses of
all sizes. Once installed, the app will allow a merchant to deploy a tag on their website [for Pin analytics],
upload their product catalog and quickly publish in-stock Product Pins”, as reported by Pinterest.
Pinterest app had enabled Shopify merchants to create ads on Pinterest and allowed them to keep a
track on selected performance data in the past. With the introduction of new integration, Shopify users
will easily be able to expand their product listings to Pinterest. It shall thus led them to boost up their
engagement on the platform which consists of 367 million monthly active users.
When the Pinterest app is added in the Shopify dashboard, one can connect their product catalog to
stream the listings on it. The product listings will be aligned with Pinterest’s feed ingestion formats, and
that connection will maintain the information stream between the two platforms.
This integration shall help the product Pins have accurate, up-to-date information on their prices and
availability. A new “Shop” tab on THE Pinterest profile will further aid in displaying the products.
It has observed a noticeable increase in shopping interest of people. The engagement
on shoppable Product Pins has increased by 44% amid the COVID-19 global pandemic lockdowns. The
reason that lies behind this impact is that Pinterest enables users to support small businesses, including
the ones who are struggling at present. It has also evolved to acts as a digital shopping mall,
replacing IRL browsing for the users.
It is currently observing increasing pace in its growth which is continuously revived by its usage in
eCommerce and browsing/shopping. Thus the audience is keen to look for the things to purchase, which
is benefitting many Shopify merchants.