Youtube

YouTube to enable Publishers to Sell Subscriptions via their YouTube Channels

YouTube is trying to work upon a new tool to enable publishers add paying subscribers to their publications through their YouTube channels. This can provide a way for Youtube to support the news industry. “YouTube is developing a tool for news publishers to sell subscriptions to their owned-and-operated digital properties through their YouTube channels, according to publishers that have been briefed on the matter. YouTube has told publishers as recently as April that it plans to begin testing the subscription sales tool by the end of this year”, as reported by Digiday. YouTube struggled in maintaining the connections with traditional publishers, and now online platforms have overthrown them by taking a huge share of publishing ad revenue by using the contents of the traditional...

Youtube is coming out with its new ads and analytics features:

YouTube Experiments With Allowing Creators to Sell Ad Space Directly to Brands : The remote control of video ads are to be given to the creators by letting them sell ad space directly to brands they regularly work with. Tom Leung, YouTube’s director of product management, reported in a recent Creator Insider video on YouTube that they are experimenting with a new way for creators to sell advertising to brands with whom they already have a relationship. Though he didn’t share much minutes of this feature, except acknowledging that the pilot program involves a very small, limited group of participants. Its is expected that  there’s speculation that the program may closely resemble the Partner-Sold Ads program. Since the creators shall be interested in it, this feature can prove out to ...