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Instagram Introduces the Option of Sharing Instagram Live Broadcasts to IGTV

Instagram has officially announced that all users shall now be able to save the video of their Instagram Live broadcast to IGTV, and can choose to make it viewable for any time period. Want to save your Live videos to IGTV? Now you can 🤩 and they'll stick around longer than 24 hours in stories. pic.twitter.com/x5OjjmcA7u — Instagram (@instagram) May 14, 2020 Instagram Live broadcasts was available to viewers only during their broadcast that is when ‘Live’ marker appeared on the users’ Stories bubble. Though, the users have been given the option to save the video of their Instagram Live broadcast to their camera roll which could be re-uploads but now, with the new option to send the video directly to IGTV, it can be an opportunity to earn benefits and increased e...

New Anti-Bullying Measures such as Bulk Comment Actions and Mention Controls added by Instagram

In order to enable users to have a more controlled experience and reduce the impact of trolls on the mental health and minimize the abusive actions on the platform, Instagram has come up with brand new anti-bullying tools. The tools and theirs functions can be listed as: I) Instagram is preparing to introduce a new bulk comment removal option that shall aid to easily manage and maintain the comment streams of the post. Instagram conveys, “We know it can feel overwhelming to manage a rush of negative comments, so we’ve been testing the ability to delete comments in bulk, as well as block or restrict multiple accounts that post negative comments. Early feedback has been encouraging, and we’ve found that it helps people, especially with larger followings, maintain a positive environment...

LinkedIn introduces its own Polls option to gain more engagement

LinkedIn after testing since last month, has now officially launched its new native polls option. It shall work to gather feedback if the users, and also boost up the engagements. LinkedIn polls have the same function like the other platforms in which poll maker has to select the “Create a Poll” option within the post composer, type the question, and enter up to four answer options. The poll’s duration that would be chosen has to be between 24 hours and up to two weeks, followed by add a note option to the post, thus making it ready to publish. LinkedIn polls can be shared with the connections as per the LinkedIn’s algorithm, specific groups, or to any specific person. LinkedIn claims that polls can come out as an effective option within groups as per the quality of engag...

Google Launches New Series of Digital Skill Training Sessions Online

The global pandemic has disabled the movement and communication of people, hereby leading Google to launch new series of online sessions as an expansion of its Grow with Google training and education courses. The sessions are particularly designed to meet the increased need during the period. Google explains: “We’ll offer digital skills training, interviews with career experts and programming from partners including Merit America and the National Congress of American Indians. Topics will include “How to manage your business remotely in times of uncertainty” and “How to improve your resume with four practical strategies.”  The courses’ schedule can provide a wonderful opportunity and valuable insights for the ones who wish to grab better understanding of the concept of working o...

New Support Tools introduced by Facebook for SMBs on Facebook and Instagram

Facebook has launched brand new tools in order to support SMBs that are affected by the atrocities of COVID-19. Those can be listed as: I) ‘Support Small Business’ sticker: One of the tools is a ‘Support Small Business’ sticker for Instagram. Along with it, users also get the benefit to share thumbnail images of the latest three Instagram posts from the chosen business to highlight within their Story on that particular sticker. The pictures previewed are non selected by users thus, drawing users to click and know more. It can come out as a useful tool for the branding of SMBs and increased engagements over Instagram, pushing SMBs forward by maintaining their activeness and creative presence to support their previewed stickers. This sticker was first noted to be in t...

Pinterest Updates Shopify Integration to Enable Shoppable Product Pins

Pinterest has announced to update its Shopify app which comes with the addition of a new option enabling the Shopify merchants to present their entire product catalog directly into shoppable Pins. “The app automatically creates a connection between the individual store and Pinterest, so the merchant doesn’t need to edit code or add development resources, making it seamless for businesses of all sizes. Once installed, the app will allow a merchant to deploy a tag on their website [for Pin analytics], upload their product catalog and quickly publish in-stock Product Pins”, as reported by Pinterest. Pinterest app had enabled Shopify merchants to create ads on Pinterest and allowed them to keep a track on selected performance data in the past. With the introduction of new integrati...

YouTube to enable Publishers to Sell Subscriptions via their YouTube Channels

YouTube is trying to work upon a new tool to enable publishers add paying subscribers to their publications through their YouTube channels. This can provide a way for Youtube to support the news industry. “YouTube is developing a tool for news publishers to sell subscriptions to their owned-and-operated digital properties through their YouTube channels, according to publishers that have been briefed on the matter. YouTube has told publishers as recently as April that it plans to begin testing the subscription sales tool by the end of this year”, as reported by Digiday. YouTube struggled in maintaining the connections with traditional publishers, and now online platforms have overthrown them by taking a huge share of publishing ad revenue by using the contents of the traditional...

Instagram is on its way for next Stories Feed Update

In order to help looking for the preferable and interested content, Instagram is soon coming up with some new ways to ease this time taking and troublesome process of interacting Instagram Stories. The Reverse engineering expert Jane Manchun Wong posted an example of one of the new tests taking place. This shall enable the users to side the main Stories frame down to reveal the Stories tray at the top of the screen, then switch through to each. Instagram is working on a quick switch to other user’s Stories pic.twitter.com/rq2KBlmO4o — Jane Manchun Wong (@wongmjane) May 7, 2020 She also shared that earlier as well, Instagram tested some other variation of the same it. This led the Instagram chief Adam Mosseri to emphasize on the confirmation these new options tests in order to help pe...

Facebook schedules Education Sessions for its Group Admins

In order to maintain the virtual contact with the communities during the pandemic, Facebook announces to conduct education session for group admins after successfully running a series of workshops to make the most out of Facebook groups and tools. It shall also aid to facilitate a better connection amongst the community leaders. The past Community Connect event emphasised and highlighted the key points in order to handle Facebook groups during the lockdown period. It successfully made its mark and thus is carrying forward this initiative to provide more insight and assistance to the users. In the upcoming months, Facebook shall run a series of sessions that will be focused on different elements of online community management: May: Community Foundations. Going back to basics for setting up ...

Pro Tips by Instagram to reduce the drift between the marketers and audience during the lockdown

Marketers are finding difficulties in maintaining their contact with audience amidst the lockdown over social media platform like Instagram. Researches reflect that the brands are still mass reaching their audiences but it is taken into consideration to call out to their audience in a righteous and effective manner according to the prevailing critical conditions during the global pandemic. Thus, Instagram is keen in helping out the brands by sharing some key tips on how they can maintain audience connection via Instagram Stories: “Make it easy for people to support your brand”: Instagram is promoting its new gift card and food ordering stickers as a tip to people through which people can support the businesses and brands via their Stories frames. These Stories can be saved as H...

Elon Musk’s ludicrous tweet costs $14 billion to Tesla market value in hours

Elon Musk has risked his job as Tesla chief executive due to an unreasonable tweet. This tweet would have come into the notice of carmaker’s board, the US Securities and Exchange Commission (SEC) as it brought Tesla’s market value down by $14 billion in hours. He tweeted that Tesla stock was “too high” which adversely affected $3 billion of his own stake in the electric carmaker. He had invited troubles earlier through his tweets like in August 2018, when he posted about Tesla ‘going private, funding secured’ at $420 a share. This costed him his role as chairman which turned out to be a huge loss for him. After his August 2018 tweet, Musk and Tesla agreed upon a settlement of fraud charges with the SEC. $40 million was included in the penalties of the se...

Who and where would it be allowed to order non-essential items from Amazon and Flipkart?

The central government has decided to allow e-commerce websites like Amazon and Flipkart to start delivering non-essential items only in certain areas taking necessary precautions. The lockdown period is extended from 3rd May till I7th May to ensure the safety and security of its citizens amidst the global pandemic. However, there are some relaxations offered to help the people to cater their needs and ease their movement in low affected areas during the coronavirus outbreak. The government has allowed orange and green zones to receive deliveries of non-essential items from e-commerce websites like Amazon and Flipkart. The national government has divided the 733 districts of the nation into different categories namely, red zone, orange zone and green zone. The severity of the coronavirus o...