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The Best Times to Post on Social Media During COVID-19

With the rise of the global pandemic and its effect on social media platforms, it is observed that users are massively increasing their engagements in various social media platforms. Sprout has published an update to its listings, which can aid to strategize the engagement changes during the pandemic. The below time frames listed follow Central Time Zone (CST), though based on the data, these would be largely indicative for local time zones as well: Facebook: The optimal time recorded for Facebook engagements was Wednesday between 11am and 12pm. During the lockdowm due to COVID-19, according to the data of March and April, it suggests that the current best times to post on Facebook are Monday, Wednesday and Friday from 10am to 11am. As noted by Sprout that every day at 11 a.m. there is a s...

New ‘DM Me’ Sticker is Being Tested to Initiate Interaction from Instragram Stories

According to reverse engineering expert Jane Manchun Wong, Instagram is testing out on a new ‘DM Me’ sticker for Instagram Stories, that shall initiate direct message engagement from the Stories content by tapping on the sticker. It is sensible according to the amount of usage Instagram has recorded, specially during the current global pandemic. Its usage has been rising which is reported by Facebook, claiming a 50% increase in total messaging volume across its apps in March. For this reason, it is trying to engage more users in the messaging field. But this sticker can have its adverse effects such as harassment and abuse via dm’s. The option of private messages on some stories would be blocked which could lead to unsolicited and unwanted attachments. This can become a m...

WhatsApp Shopping Integration- A Mode to revive the E-Commerce Presence in India by Facebook

After purchasing a 10% stake in local internet provider RelianceJio for $5.7 billion, Facebook is keen to move forward with the same pace and take over the e-commerce in India through Whatsapp. According to a source, JioMart, which is an eCommerce division of Jio’s parent company Reliance, is testing an ordering system on WhatsApp that shall enable users to order common grocery items through the messaging app. “Users can initiate an order by texting “Hi” to +91-8850008000, which prompts a link that opens a mini store on the browser, allowing them to pick a range of grocery products including toothpaste, snacks, tea and coffee, rice, and cooking oil. Once an order has been placed – which currently does not include a way to pay digitally – JioMart automatically assign...

TikTok Launches ‘Small Gestures’ – A Virtual Gift-Giving Process

‘Small Gestures’ is a new option created by TikTok that shall enable users over Social Media to send free, virtual gifts from a range of brand partners on the app itself. It is currently only available to US users. According to TikTok: “By collaborating with our brand partners on this new program, we’re able to give users a platform to feel connected with their friends and family through the small gesture of sending a gift to someone who might need it most. And thanks to our generous partners, these ‘Small Gestures’ are offered free for all TikTok users to send gifts up to three separate times.” As claimed above, this option is available free of cost to all its users. They play a major role in promotion of the app, without losing the significance o...

TikTok Now Enables Web Login, Including Access to Analytics and Video Uploads via Desktop

A new login option has been added on TikTok website, which offers access to the TikTok accounts via desktop PC, in order to work with analytics, videos, etc. This can turn out to be a good news for the social media managers to explore and bring out the best of this new option.   Though the login option is at the top right of screen on the Trending page, but it isn’t added to the main home screen at this stage. Advantages offered with the new added option(s): When you log in, you can access your basic account info and check out a customized feed of content based on your preferences. The videos can be directly uploaded from desktop, which open doors to upload more efficient, creative and better versions of the videos. Also, converting to a Pro Account gives access to analytics whi...

Facebook invests $5.7B in India’s Reliance Jio Platforms

Facebook has been topping the list of social media platform since more than a decade globally. It has been seen as unbeatable platform to connect to the world and its people. In competition to the emerging ByteDance as world’s second largest internet market, Facebook- an American social media giant has found the way out to overthrow the cut throat competition. It has announced to invest $5.7 billion for a 9.99% stake in India’s most valued telecom operator, Reliance Jio Platforms which is a three-and-a-half-year-old subsidiary of the nation’s , Reliance Industries, which has more than 370 million subscribers. The deal, which valued Jio at a pre-money valuation of $65.95 billion, makes Facebook the largest minority shareholder in the Indian telecom network. It ensures its commitment to Indi...

Facebook Adds New Care Reactions On Facebook And Messenger

Facebook Introduces New Care Reactions Emojis On Facebook And Messenger: The two new ‘Care’ reaction emoji are added to help people portray their support during the COVID-19 global pandemic through Facebook and Messenger. The world is facing traumatic issues in all aspects of life due to the Corona virus, which is giving rise to panic and anxiety in all corners of the globe. The physical support is not been made possible due to the lockdown and for that reason, Facebook comes with the new emojis in order to provide virtual support and care to the people away from their families and friends. Fidji Simo, head of the Facebook App states : “As we’ve spoken with people about the kinds of emotions they want to convey in relation to posts they see in their NewsFeed, Hug is one of the most f...

Facebook Hits 50 Lakh Downloads Already With Its Newly Launched Gaming App

Facebook launched its own gaming app on Monday on Google Play Store for Android and crossed over 50 lakh downloads within no time. Facebook Gaming app is free and shall allow millions of users watch and stream live games from their smartphones via Facebook Gaming and/or Play Store. It shall soon be released on iOS when Apple which is currently promoting its own Cloud-based gaming service Arcade, gives its approval.  Head of the Facebook Gaming app, Fidji Simo conveys:  “Investing in gaming in general has become a priority for us because we see gaming as a form of entertainment that really connects people. It’s entertainment that’s not just a form of passive consumption but entertainment that is interactive and brings people together.”  Facebook is grabbing the responses of its users ...

LinkedIn Is Working on Polls and a New Hashtag ‘Presentation Mode’

LinkedIn is developing its own poll option for posts, which would give users the capacity to clarify the queries of their LinkedIn followers in every possible way. This could prove out to be great push for LinkedIn in its business. According to reverse engineering expert Jane Manchun Wong, the new poll option would be made available within the post composer options. The users would be able to add a question, then include up to four possible answers to choose from. The poll duration can be managed accordingly and can be posted as a regular LinkedIn update. Since, this option is not widely available as yet  LinkedIn does have a range of LinkedIn Help pages covering polls, as a sample to explain the idea of how the option will work. The point to be noted is that the polls will be available by...

TikTok steps up to donate $10 Million to World Health Organization’s to fight against COVID-19:

TikTok states: “It’s been gratifying to see the global community rally behind the true heroes of this crisis: the health care professionals around the world who are battling on behalf of us all. We believe it’s essential to do everything we can to help the global health community in this fight, and today TikTok is donating $10 million to the World Health Organization’s (WHO) Solidarity Response Fund. This fund helps the WHO carry out vitally important work, including sending essential supplies to front line health care workers, ensuring communities have access to the latest science-based information, and accelerating efforts to discover life-saving treatments or vaccines.” TikTok is one of the emerging platform for world’s youth to showcase their idiosyn...

Narendra Modi ponders to give up on social media platforms

The Prime Minister of India, Narendra Modi has announced his growing concerns over his social media usage and thus, claims to give up his all social media accounts. He is accepted as one of the most followed global leaders on social media, evidently active on Instagram and Twitter. He has shared this information by posting a tweet on Sunday, Ist March 2020 and shall update about the same very soon. Narendra Modi is seen as one of the iconic global leaders with millions of supporters and followers not only in India, but also around the globe. With 50 million followers on Twitter, he is the third global leader to achieve this milestone after US president Donald Trump and his predecessor Barrack Obama with 14.9 million and 24.8 million followers on Instagram. Also, he is verified to have over...