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Google Launches New Series of Digital Skill Training Sessions Online

The global pandemic has disabled the movement and communication of people, hereby leading Google to launch new series of online sessions as an expansion of its Grow with Google training and education courses. The sessions are particularly designed to meet the increased need during the period. Google explains: “We’ll offer digital skills training, interviews with career experts and programming from partners including Merit America and the National Congress of American Indians. Topics will include “How to manage your business remotely in times of uncertainty” and “How to improve your resume with four practical strategies.”  The courses’ schedule can provide a wonderful opportunity and valuable insights for the ones who wish to grab better understanding of the concept of working o...

New Support Tools introduced by Facebook for SMBs on Facebook and Instagram

Facebook has launched brand new tools in order to support SMBs that are affected by the atrocities of COVID-19. Those can be listed as: I) ‘Support Small Business’ sticker: One of the tools is a ‘Support Small Business’ sticker for Instagram. Along with it, users also get the benefit to share thumbnail images of the latest three Instagram posts from the chosen business to highlight within their Story on that particular sticker. The pictures previewed are non selected by users thus, drawing users to click and know more. It can come out as a useful tool for the branding of SMBs and increased engagements over Instagram, pushing SMBs forward by maintaining their activeness and creative presence to support their previewed stickers. This sticker was first noted to be in t...

Pinterest Updates Shopify Integration to Enable Shoppable Product Pins

Pinterest has announced to update its Shopify app which comes with the addition of a new option enabling the Shopify merchants to present their entire product catalog directly into shoppable Pins. “The app automatically creates a connection between the individual store and Pinterest, so the merchant doesn’t need to edit code or add development resources, making it seamless for businesses of all sizes. Once installed, the app will allow a merchant to deploy a tag on their website [for Pin analytics], upload their product catalog and quickly publish in-stock Product Pins”, as reported by Pinterest. Pinterest app had enabled Shopify merchants to create ads on Pinterest and allowed them to keep a track on selected performance data in the past. With the introduction of new integrati...

YouTube to enable Publishers to Sell Subscriptions via their YouTube Channels

YouTube is trying to work upon a new tool to enable publishers add paying subscribers to their publications through their YouTube channels. This can provide a way for Youtube to support the news industry. “YouTube is developing a tool for news publishers to sell subscriptions to their owned-and-operated digital properties through their YouTube channels, according to publishers that have been briefed on the matter. YouTube has told publishers as recently as April that it plans to begin testing the subscription sales tool by the end of this year”, as reported by Digiday. YouTube struggled in maintaining the connections with traditional publishers, and now online platforms have overthrown them by taking a huge share of publishing ad revenue by using the contents of the traditional...

Instagram is on its way for next Stories Feed Update

In order to help looking for the preferable and interested content, Instagram is soon coming up with some new ways to ease this time taking and troublesome process of interacting Instagram Stories. The Reverse engineering expert Jane Manchun Wong posted an example of one of the new tests taking place. This shall enable the users to side the main Stories frame down to reveal the Stories tray at the top of the screen, then switch through to each. Instagram is working on a quick switch to other user’s Stories pic.twitter.com/rq2KBlmO4o — Jane Manchun Wong (@wongmjane) May 7, 2020 She also shared that earlier as well, Instagram tested some other variation of the same it. This led the Instagram chief Adam Mosseri to emphasize on the confirmation these new options tests in order to help pe...

Facebook schedules Education Sessions for its Group Admins

In order to maintain the virtual contact with the communities during the pandemic, Facebook announces to conduct education session for group admins after successfully running a series of workshops to make the most out of Facebook groups and tools. It shall also aid to facilitate a better connection amongst the community leaders. The past Community Connect event emphasised and highlighted the key points in order to handle Facebook groups during the lockdown period. It successfully made its mark and thus is carrying forward this initiative to provide more insight and assistance to the users. In the upcoming months, Facebook shall run a series of sessions that will be focused on different elements of online community management: May: Community Foundations. Going back to basics for setting up ...

Pro Tips by Instagram to reduce the drift between the marketers and audience during the lockdown

Marketers are finding difficulties in maintaining their contact with audience amidst the lockdown over social media platform like Instagram. Researches reflect that the brands are still mass reaching their audiences but it is taken into consideration to call out to their audience in a righteous and effective manner according to the prevailing critical conditions during the global pandemic. Thus, Instagram is keen in helping out the brands by sharing some key tips on how they can maintain audience connection via Instagram Stories: “Make it easy for people to support your brand”: Instagram is promoting its new gift card and food ordering stickers as a tip to people through which people can support the businesses and brands via their Stories frames. These Stories can be saved as H...

Elon Musk’s ludicrous tweet costs $14 billion to Tesla market value in hours

Elon Musk has risked his job as Tesla chief executive due to an unreasonable tweet. This tweet would have come into the notice of carmaker’s board, the US Securities and Exchange Commission (SEC) as it brought Tesla’s market value down by $14 billion in hours. He tweeted that Tesla stock was “too high” which adversely affected $3 billion of his own stake in the electric carmaker. He had invited troubles earlier through his tweets like in August 2018, when he posted about Tesla ‘going private, funding secured’ at $420 a share. This costed him his role as chairman which turned out to be a huge loss for him. After his August 2018 tweet, Musk and Tesla agreed upon a settlement of fraud charges with the SEC. $40 million was included in the penalties of the se...

Who and where would it be allowed to order non-essential items from Amazon and Flipkart?

The central government has decided to allow e-commerce websites like Amazon and Flipkart to start delivering non-essential items only in certain areas taking necessary precautions. The lockdown period is extended from 3rd May till I7th May to ensure the safety and security of its citizens amidst the global pandemic. However, there are some relaxations offered to help the people to cater their needs and ease their movement in low affected areas during the coronavirus outbreak. The government has allowed orange and green zones to receive deliveries of non-essential items from e-commerce websites like Amazon and Flipkart. The national government has divided the 733 districts of the nation into different categories namely, red zone, orange zone and green zone. The severity of the coronavirus o...

LinkedIn Stories Available to Brazilian Users

LinkedIn Stories feature is now available to users in Brazil, along with the new settings and details in the main app to give a wider launch of the function. LinkedIn Stories according to the company were coming back in February, and looks similar to Facebook and Instagram. It has a Stories bar along the top of the screen, containing various stickers and tools for creativity in the Stories. LinkedIn Help pages contain details about the Stories, including an overview, and FAQ documentation, which outlines more details about its working procedures. Some of the key points to note can be listed as: Stories creation will only be available on mobile at launch The maximum length of a video in a Story is 20 seconds Stories will last for 24 hours, but users will be able to save individual Stories f...

Facebook Achieves Milestone of 3 Billion Total Users Across its Platforms

Facebook reported its latest earnings report that shows double-digit increases users and revenue during the lockdown period. Facebook believes to have 105 million users in Q1, taking it to 2.60 billion MAU, and a 10% increase YoY. Within 3 months, users have increased to 77 million amidst the lockdown period, which is the the biggest increase since 2011 in social media. “Our community metrics, including Facebook DAUs and MAUs and Family MAP and DAP, reflect increased engagement as people around the world sheltered in place and used our products to connect with the people and organizations they care about. We expect that we will lose at least some of this increased engagement when various shelter-in-place restrictions are relaxed in the future”, as conveyed by Facebook. Since, the cur...

Instagram is Bringing in New Font Types for Stories

Instagram is introducing some new and fascinating font options for Stories, which shall include creative background effects. NewfontscomingtoStoriessoon* 🖌 *We’re testing this with a small percentage of people. Stay tuned for updates. ✨ pic.twitter.com/1RfBbtUIYv — Instagram (@instagram) April 29, 2020 Instagram and Facebook are continuously working and putting efforts to add new Stories features. It is a big list of updates and new tools that are introduced by both these social platforms straight in a row since last month. Few of them can be listed as: Instagram launched the ‘Stay Home’ stickers in order to promote COVID-19 mitigation efforts. Instagram updated its IGTV preview option for Stories which will now play the first 15 seconds of the IGTV video Instagram added new gift car...