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Messenger Integration is being tested by Instagram and launching New ‘Plans’ Sticker for Scheduling Online Meet-Ups

In order integrate its messaging apps, Facebook is trying out various methods and strategies and is now adding a feather in its cap by enabling Instagram to test out a new option that would allow to get Messenger messages in your Instagram Direct inbox. Though, Instagram has confirmed the test but it announced that it isn’t ready for a launch. As we've mentioned before, we're working on making our messaging services work across our apps. This is an early prototype, which we aren’t testing externally. — Instagram Comms (@InstagramComms) June 3, 2020 Facebook, through these small yet effective steps is trying to  to enable and capture the full cross-messaging functionality between Instagram, Messenger and WhatsApp. This service shall connect users by exchange of  messages...

Native Scheduling is introduced by Twitter in the Tweet Composer Window on Desktop

Twitter has finally announced the native tweet schedule option which it was testing since a year allowing Twitter to save tweet drafts to its desktop app. Not quite ready to send that Tweet? Now on https://t.co/fuPJa36kt0 you can save it as a draft or schedule it to send at a specific time –– all from the Tweet composer! pic.twitter.com/d89ESgVZal — Twitter Support (@TwitterSupport) May 28, 2020 It has a new ‘Unsent Tweets’ button at the top right of the composer window. On tapping it, one would be able to access all of his saved tweets. Thus, this would ultimately allow to come back and finish the half written tweet on desktop just like on the mobile app. As per Twitter: “Right now, Tweet drafts saved on desktop or mobile web will be accessible via desktop or mobil...

Facebook introduces ‘Collab’ – Inspired by TikTok to Make Short Music Videos

Facebook has introduced Collab app under the experimental app division or the New Product Experimental (NPE) lab which opens door for music videos’ collaborations with a range of artists. Collab’s desceiption reveals that it aims to overthrow TikTok by capturing the market. Currently, the app is only available for iOS devices. As the app name suggests, Collab offers a platform to several artists to collaborate in order to create freshly brewed content in terms of videos. Facebook’s NPE team conveyed In an official blog post, “Music is one of the most powerful creative outlets. With Collab, we’re leveraging technology to help people unlock creative superpowers by collaborating on original music videos from anywhere. In light of so many folks sheltered in place around...

Facebook Highlights the Atrocities of COVID-19 on Small Businesses in its New Report

The global COVID-19 pandemic has largely affected the SMBs amongst all the sectors, said by Facebook. Small to medium businesses have tight margins and are not available to the same safety nets as that of the larger corporations. Thus, as per the report, it is predictable that up to 7.5 million small businesses in America fall under the list of most affected businesses category and can result in complete shutdown in the upcoming months unless a coping mechanism to recoup the cost is figured out, and the regular cycle of production revives. This has further adversely affected employment, opportunity, local economies, and other factors of production. Though the forecast is ambitious but it gives a highlight of the on ground reality. Facebook published a new report this week in order to share...

Double-Story Stories Feed is tested by Instagram with some users

Recently, it has been noted that Instagram is testing a new, double-story Stories feed for some users. A user named Ed Maughan revealed this information which was further shared by social media expert Matt Navarra. Many other users too have reported the display of the updated stories format in this week. Instagram has confirmed the test to SMT, providing this brief statement: “We’re always testing ways to improve your Instagram experience.” No information has been disclosed on the availability and reach of this update yet. If it gains a good response in its test, then it might be taken up as the Stories option really soon. Jane Manchun Wong- reverse engineering analyst, spotted the back-end code back in April which clarified that Instagram had been looking to add more Stories b...

Instagram plans to strategise IGTV monetization and introduces new revenue options for Instagram Live

Instagram has recently made an announced regarding the next stage of monetization for IGTV. Also, it has claimed to add new digital ‘badges’ for IG Live which shall enable the viewers to donate money to their favorite broadcasters. Instagram has been continuously burning the midnight oil in order to provide monetization opportunities for IGTV, which can be observed by its first attempt of IGTV ads that were tested back in February as informed by Jane Manchun Wong . Adding to this, Instagram further invited some creators to participate in the initial testing of ads in IGTV content in the month of March. Now, it has announced a next step in IGTV ads. “Starting next week, we are introducing ads in IGTV, our long-form video destination. IGTV ads will initially appear when peo...

‘CatchUp’ App Launched by Facebook to Cater Group Phone Chats

The experimental NPE team of Facebook has launched ‘CatchUp‘ App- the sixth new app which focuses to cater phone calls. It is the Messenger Rooms for voice calls which gives the users an option to voice call friend when they are online. It also allows to join the on-going group chats. As per the app description: “Catching up has never been this easy. See who’s available and effortlessly join one-on-one and group calls. Never play phone tag or make an appointment to call someone again. Keep in touch more, think about it less. Any time you’re free to talk, CatchUp!” The app provides the option to set status for the users to inform their connections about their availability to talk and indulge in group chats. Also, the ‘auto-availability’ function automatic...

Messenger Rooms can now be created by users on Instagram

Facebook is trying out its best to resolve all sorts of connectivity barriers to video chat during this time of the COVID-19 global pandemic. Now, Instagram users shall be able to create Messenger Rooms direct from their Instagram Direct inbox. An easy way to video chat with up to 50 of your favorite people? Yes please 🙋‍♀️ Starting today, you can create @messenger Rooms on Instagram and invite anyone to join 👇 pic.twitter.com/VKYtJjniEt — Instagram (@instagram) May 21, 2020 One has to tap on the video chat button within Instagram Direct where he/she can observe the prompt to create a Messenger Room. The specific people can be chosen and then, the link to join the room can be sent to them via DM. Messenger Rooms are for Messenger and thus, thought it allows to join in with the Instag...

Facebook Announces ‘Shops’ for Facebook and Instagram

Facebook has been trying to make a big change in the eCommerce for years, and the COVID-19 global pandemic has acted as a catalyst to motivate Facebook to bring a bigger change in the system as it brought many updates and tools to cover up and facilitate the social media mechanism. But yesterday, it brought the biggest change by launching ‘Shops’ on both Facebook and Instagram.  “Facebook Shops make it easy for businesses to set up a single online store for customers to access on both Facebook and Instagram. Creating a Facebook Shop is free and simple. Businesses can choose the products they want to feature from their catalog and then customize the look and feel of their shop with a cover image and accent colors that showcase their brand. This means any seller, no matter...

Instagram Introduces the Option of Sharing Instagram Live Broadcasts to IGTV

Instagram has officially announced that all users shall now be able to save the video of their Instagram Live broadcast to IGTV, and can choose to make it viewable for any time period. Want to save your Live videos to IGTV? Now you can 🤩 and they'll stick around longer than 24 hours in stories. pic.twitter.com/x5OjjmcA7u — Instagram (@instagram) May 14, 2020 Instagram Live broadcasts was available to viewers only during their broadcast that is when ‘Live’ marker appeared on the users’ Stories bubble. Though, the users have been given the option to save the video of their Instagram Live broadcast to their camera roll which could be re-uploads but now, with the new option to send the video directly to IGTV, it can be an opportunity to earn benefits and increased e...

New Anti-Bullying Measures such as Bulk Comment Actions and Mention Controls added by Instagram

In order to enable users to have a more controlled experience and reduce the impact of trolls on the mental health and minimize the abusive actions on the platform, Instagram has come up with brand new anti-bullying tools. The tools and theirs functions can be listed as: I) Instagram is preparing to introduce a new bulk comment removal option that shall aid to easily manage and maintain the comment streams of the post. Instagram conveys, “We know it can feel overwhelming to manage a rush of negative comments, so we’ve been testing the ability to delete comments in bulk, as well as block or restrict multiple accounts that post negative comments. Early feedback has been encouraging, and we’ve found that it helps people, especially with larger followings, maintain a positive environment...

LinkedIn introduces its own Polls option to gain more engagement

LinkedIn after testing since last month, has now officially launched its new native polls option. It shall work to gather feedback if the users, and also boost up the engagements. LinkedIn polls have the same function like the other platforms in which poll maker has to select the “Create a Poll” option within the post composer, type the question, and enter up to four answer options. The poll’s duration that would be chosen has to be between 24 hours and up to two weeks, followed by add a note option to the post, thus making it ready to publish. LinkedIn polls can be shared with the connections as per the LinkedIn’s algorithm, specific groups, or to any specific person. LinkedIn claims that polls can come out as an effective option within groups as per the quality of engag...