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Facebook introduces ‘Collab’ – Inspired by TikTok to Make Short Music Videos

Facebook has introduced Collab app under the experimental app division or the New Product Experimental (NPE) lab which opens door for music videos’ collaborations with a range of artists. Collab’s desceiption reveals that it aims to overthrow TikTok by capturing the market. Currently, the app is only available for iOS devices. As the app name suggests, Collab offers a platform to several artists to collaborate in order to create freshly brewed content in terms of videos. Facebook’s NPE team conveyed In an official blog post, “Music is one of the most powerful creative outlets. With Collab, we’re leveraging technology to help people unlock creative superpowers by collaborating on original music videos from anywhere. In light of so many folks sheltered in place around...

Facebook Highlights the Atrocities of COVID-19 on Small Businesses in its New Report

The global COVID-19 pandemic has largely affected the SMBs amongst all the sectors, said by Facebook. Small to medium businesses have tight margins and are not available to the same safety nets as that of the larger corporations. Thus, as per the report, it is predictable that up to 7.5 million small businesses in America fall under the list of most affected businesses category and can result in complete shutdown in the upcoming months unless a coping mechanism to recoup the cost is figured out, and the regular cycle of production revives. This has further adversely affected employment, opportunity, local economies, and other factors of production. Though the forecast is ambitious but it gives a highlight of the on ground reality. Facebook published a new report this week in order to share...

‘CatchUp’ App Launched by Facebook to Cater Group Phone Chats

The experimental NPE team of Facebook has launched ‘CatchUp‘ App- the sixth new app which focuses to cater phone calls. It is the Messenger Rooms for voice calls which gives the users an option to voice call friend when they are online. It also allows to join the on-going group chats. As per the app description: “Catching up has never been this easy. See who’s available and effortlessly join one-on-one and group calls. Never play phone tag or make an appointment to call someone again. Keep in touch more, think about it less. Any time you’re free to talk, CatchUp!” The app provides the option to set status for the users to inform their connections about their availability to talk and indulge in group chats. Also, the ‘auto-availability’ function automatic...

Facebook Announces ‘Shops’ for Facebook and Instagram

Facebook has been trying to make a big change in the eCommerce for years, and the COVID-19 global pandemic has acted as a catalyst to motivate Facebook to bring a bigger change in the system as it brought many updates and tools to cover up and facilitate the social media mechanism. But yesterday, it brought the biggest change by launching ‘Shops’ on both Facebook and Instagram.  “Facebook Shops make it easy for businesses to set up a single online store for customers to access on both Facebook and Instagram. Creating a Facebook Shop is free and simple. Businesses can choose the products they want to feature from their catalog and then customize the look and feel of their shop with a cover image and accent colors that showcase their brand. This means any seller, no matter...

New Support Tools introduced by Facebook for SMBs on Facebook and Instagram

Facebook has launched brand new tools in order to support SMBs that are affected by the atrocities of COVID-19. Those can be listed as: I) ‘Support Small Business’ sticker: One of the tools is a ‘Support Small Business’ sticker for Instagram. Along with it, users also get the benefit to share thumbnail images of the latest three Instagram posts from the chosen business to highlight within their Story on that particular sticker. The pictures previewed are non selected by users thus, drawing users to click and know more. It can come out as a useful tool for the branding of SMBs and increased engagements over Instagram, pushing SMBs forward by maintaining their activeness and creative presence to support their previewed stickers. This sticker was first noted to be in t...

Facebook schedules Education Sessions for its Group Admins

In order to maintain the virtual contact with the communities during the pandemic, Facebook announces to conduct education session for group admins after successfully running a series of workshops to make the most out of Facebook groups and tools. It shall also aid to facilitate a better connection amongst the community leaders. The past Community Connect event emphasised and highlighted the key points in order to handle Facebook groups during the lockdown period. It successfully made its mark and thus is carrying forward this initiative to provide more insight and assistance to the users. In the upcoming months, Facebook shall run a series of sessions that will be focused on different elements of online community management: May: Community Foundations. Going back to basics for setting up ...

Facebook Achieves Milestone of 3 Billion Total Users Across its Platforms

Facebook reported its latest earnings report that shows double-digit increases users and revenue during the lockdown period. Facebook believes to have 105 million users in Q1, taking it to 2.60 billion MAU, and a 10% increase YoY. Within 3 months, users have increased to 77 million amidst the lockdown period, which is the the biggest increase since 2011 in social media. “Our community metrics, including Facebook DAUs and MAUs and Family MAP and DAP, reflect increased engagement as people around the world sheltered in place and used our products to connect with the people and organizations they care about. We expect that we will lose at least some of this increased engagement when various shelter-in-place restrictions are relaxed in the future”, as conveyed by Facebook. Since, the cur...

WhatsApp Shopping Integration- A Mode to revive the E-Commerce Presence in India by Facebook

After purchasing a 10% stake in local internet provider RelianceJio for $5.7 billion, Facebook is keen to move forward with the same pace and take over the e-commerce in India through Whatsapp. According to a source, JioMart, which is an eCommerce division of Jio’s parent company Reliance, is testing an ordering system on WhatsApp that shall enable users to order common grocery items through the messaging app. “Users can initiate an order by texting “Hi” to +91-8850008000, which prompts a link that opens a mini store on the browser, allowing them to pick a range of grocery products including toothpaste, snacks, tea and coffee, rice, and cooking oil. Once an order has been placed – which currently does not include a way to pay digitally – JioMart automatically assign...

Facebook invests $5.7B in India’s Reliance Jio Platforms

Facebook has been topping the list of social media platform since more than a decade globally. It has been seen as unbeatable platform to connect to the world and its people. In competition to the emerging ByteDance as world’s second largest internet market, Facebook- an American social media giant has found the way out to overthrow the cut throat competition. It has announced to invest $5.7 billion for a 9.99% stake in India’s most valued telecom operator, Reliance Jio Platforms which is a three-and-a-half-year-old subsidiary of the nation’s , Reliance Industries, which has more than 370 million subscribers. The deal, which valued Jio at a pre-money valuation of $65.95 billion, makes Facebook the largest minority shareholder in the Indian telecom network. It ensures its commitment to Indi...

Facebook Adds New Care Reactions On Facebook And Messenger

Facebook Introduces New Care Reactions Emojis On Facebook And Messenger: The two new ‘Care’ reaction emoji are added to help people portray their support during the COVID-19 global pandemic through Facebook and Messenger. The world is facing traumatic issues in all aspects of life due to the Corona virus, which is giving rise to panic and anxiety in all corners of the globe. The physical support is not been made possible due to the lockdown and for that reason, Facebook comes with the new emojis in order to provide virtual support and care to the people away from their families and friends. Fidji Simo, head of the Facebook App states : “As we’ve spoken with people about the kinds of emotions they want to convey in relation to posts they see in their NewsFeed, Hug is one of the most f...

Facebook Hits 50 Lakh Downloads Already With Its Newly Launched Gaming App

Facebook launched its own gaming app on Monday on Google Play Store for Android and crossed over 50 lakh downloads within no time. Facebook Gaming app is free and shall allow millions of users watch and stream live games from their smartphones via Facebook Gaming and/or Play Store. It shall soon be released on iOS when Apple which is currently promoting its own Cloud-based gaming service Arcade, gives its approval.  Head of the Facebook Gaming app, Fidji Simo conveys:  “Investing in gaming in general has become a priority for us because we see gaming as a form of entertainment that really connects people. It’s entertainment that’s not just a form of passive consumption but entertainment that is interactive and brings people together.”  Facebook is grabbing the responses of its users ...

Facebook Bans Face Masks Ads and Commerce Listings Due to Exploitation of Public Health Emergency of Coronavirus

With the emergence of zoonotic Coronavirus disease (COVID-19), people are opting for new measures to prevent its detrimental effects. The social media platforms are ensuring to provide accurate and reliable information to fight against this disease. In view of this, Facebook has taken an important step towards the greater good of the humanity. It has temporarily banned advertisements and commerce listings, like those on Marketplace, that sell medical face masks. The reason for the same is explained by Facebook that there are companies that are making false health or medical  claims related to the coronavirus and its prevention. It has included those listings too  that guarantee that their product will prevent someone from contracting it. Other steps taken by Facebook includes: It has emplo...

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